VEVO is a music video website. It is a joint venture among Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. This cool music video website has also launched its iOS version. And now VEVO’s updated iOS version is also available in market.
Music video website VEVO has launched a new update for its iOS in UK only, adding a new Match service that will scan user phone libraries and deliver music videos of the songs and artists that it can find.
VEVO has introduced the new feature at a time where Apple’s iTunes Match is starting to gain in popularity, scanning customer music collections to make ‘matched’ tracks available from the Cloud. It is a free service, selecting videos from the company’s catalog of 45,000 videos from more than 11,000 artists, with the company also plugging its “enhanced” Facebook integration, adding to its basic social sharing features that post links to selected videos on Facebook and Twitter.