Smartphone wars: Android vs iOS usage in the U.S.

While Apple has done a great job in capturing the minds of men participating in a few markets and partly dominate, Android Smartphone has reached its peak worldwide in 2011 with the most impressive numbers.

Last week, a representative opinion poll researcher Canalys says that Google Android platform has reached almost 50 percent of the global smartphone market, after Apple and Nokia Symbian OS. And now, a mobile advertising network, Jumptap, has collected enough data to say where the U.S. is dominated by Google or Apple operating systems.

The statistic is based on the 83+ million users who have served ads via advertising platform Jumptap in June. As you can see on the map below, Android tends to dominate in the southern and western regions in the U.S. After visiting San Francisco just a few weeks ago, we could have imagined it would be a state with an IOS very Apple-centric way through the city, with people flocking to buy something, the company has for sale in its stores, but apparently, Android is a stronghold of California. Apple makes a battle and is the most popular mobile operating system in the Midwestern states and parts of the northeast.

According to Jumptap, Blackberry is the 3rd most popular operating system in mobile world, it cover’s 22 percent of the market. Rim’s operating system is widely used in New York and other seven states.

Interestingly, the data also show that users are most likely to click on mobile ads. Users of Apple’s iPhone is by far the most likely to click on ads (0.78% click-through rate, against 0.47% of users of Android), if it is unclear if only ads are clicks served through the browser, or advertisements embedded in applications are also part of the equation.

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