Starbucks plans to launch the holiday season with a special application for iOS devices, which interact with the art on holiday cups at the well-known coffee shops all over the world.
You can see the application live in the video below. As you can see, it really is not as functional as just a fun way to interact with the company’s products. But the application does give a bit of interactivity, and apparently, you can send holiday e-card directly from the software, and possibly win a prize for playing with all the AR scene. The app is now available. Download Starbucks Cup Magic app Free for iOS. Follow us on Facebook and Twitter to Get Latest Updates.
This publication until the end of a very interesting phone-based business initiatives, including mobile app payments that came out in January. This application has been used in more than 20 million transactions currently, and Starbucks has also posted applications that work with QR codes to more interactive in-store and an application for manage the Starbuck company’s card program.
It is fair to say that Starbucks has seen some success using the mobile application market to develop its brand and retail experience. It will be interesting to see if other retailers are trying to take in this kind of interactivity in the new year.