Trademark App of RIM for “BB Drive”

Research In Motion recently filed a trademark application for “Blackberry Drive“, where it describes it as “Key fobs; non-electric cables and wires of common metal; small items of metal hardware; goods of common metal not included in other classes”. This filing was made slightly more than a week ago, and from the sounds of it, it is as though Blackberry users are able to pair up their device to a shackle in order for locks to be opened simply by entering a PIN on the Blackberry application.

If RIM is in any way taking a lead from car manufacturers like BMW, Ford, or Chevrolet, BlackBerry Drive could be something as extensive as a remote start and lock system built especially for BlackBerry. Ford Sync has been positioned as an extended development platform for mobile app creators; if RIM were to make a similar move and include tools necessary for automotive integration right in the BlackBerry SDK, it could pretty exciting for developers. BlackBerry’s most car-friendly advance to date have been the Bluetooth visor speakerphone, so it’s hard to see RIM making as big of a jump as say, partnering with car manufacturers to install custom BlackBerry-enabled systems, but a simple car dock that sends music out to the stereo and charges the phone would be a good start.

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BlackBerry > BlackBerry Apps > Software